Paris Brand Ambassadors x Air Up at GP Explorer Circuit Bugatti du Mans

Air Up is an innovative brand of scented water bottles. It quickly established itself as a leader in the market. Its influence strategy is particularly strong; for example, Air Up regularly collaborates with popular creators like Squeezie.

As the official partner of GP Explorer 2025, Air Up also aimed to boost its visibility in France. The goal was to create an immersive and authentic experience during this major sporting event.

Le challenge

The main challenge was to effectively promote the Air Up brand to the audience attending GP Explorer 2025. Additionally, it was essential to encourage engagement and content creation.

To achieve these objectives, it was crucial to mobilize a team of experienced Brand Ambassadors. Their mission was to energize an immersive stand at the Circuit Bugatti in Le Mans. At the same time, they had to interact with participants and introduce them to the exclusive aromas and the Air Up water bottle.

Furthermore, the additional challenge was to maximize visibility and engagement within a limited timeframe. Finally, it was vital to offer a friendly and authentic experience to captivate the audience.

La solution Agence Bonjour

With our team of Brand Ambassadors from Paris, we implemented a tailor-made activation strategy. These ambassadors, trained and passionate about “Gen Z” brands like Air Up, successfully executed an effective campaign.

At the immersive stand, participants had the opportunity to preview Air Up flavors. Additionally, they tested the water bottle live and received their own personalized bottle to take home. The synergy between our Brand Ambassadors from Paris and the on-site Air Up team was a key element of the success.

As a result, this collaboration created a truly engaging experience. It also encouraged social media content generation. Consequently, the brand enhanced its visibility and reputation.

Conclusion

In summary, this partnership with Air Up during GP Explorer 2025 was an outstanding success. The recrutement of our Brand Ambassadors from Paris played a central role in this achievement. Their enthusiasm helped energize the Circuit Bugatti at Le Mans and increased the brand’s awareness.

Additionally, the active presence of our Brand Ambassadors from Paris at the stand boosted on-site sales. Throughout the GP Explorer weekend, these sales significantly exceeded the initial objectives set by the brand.

Ultimately, this event perfectly illustrates how a well-orchestrated activation with engaged and trained Paris Brand Ambassadors from Agence Bonjour can turn an event campaign into a collective success. It also helps to sustainably strengthen the brand’s presence in the minds of French consumers.

Nos clients témoignent

★★★★★

Thank you all for your exceptional work. I know it was intense beyond words, but you did an incredible job and you never complained.

Leonard K., Air Up

★★★★★

Thank you, Agence Bonjour, for this wonderful collaboration and your top-notch talents!

Margod M., Air Up

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